Along with the critics' reviews, a movie trailer may make or break a movie's success. It is a first impression. It is a balance between revealing enough to interest and withholding enough to tease. Here are some trailers that take different approaches.
The trailer for I am Legend tells a story from the beginning to--- what may seem like the ending. Is there enough unknown to tease? This approach may be due to the movie's remake status. I think the technique works well for a plot driven movie.
The trailer for Darjeeling Limited takes snippets of the movie and pastes them together in a new order. Scenes are even intermingled with one another. This trailer is a prime example of combining things in a new way in order to highlight the strengths of a piece. And good music doesn't hurt. Seeing a trailer like this makes me think, 'this movie has a lot of good scenes, I just hope I haven't seen them all in the trailer.'
A design teaser should be careful not to give away all the top work so the viewer can be further impressed when they look at the portfolio rather than feeling like they have seen it all.
http://www.youtube.com/watch?v=d4B7FW8b5qI
http://www.youtube.com/watch?v=aO1bYukdvLI
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