The "people against dirty" have made their message so clear it has become obvious: cleaning products should be clean. You can't argue with that! Their fresh and approachable packaging has made it fun and easy for anyone to be "clean." We trust method because they tell it like it is. This brand demonstrates that if you have a message that can be explained with one simple tag-line, people know you believe in what you are talking about, period... and they will believe it too.
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